India is one of the most active countries for the topics globally | Meta

We started Threads with the belief that everyone has something valuable to say. It’s been a year now and we’re seeing it become a place where people feel comfortable sharing their thoughts and ideas. In fact, India is one of the most active countries for Threads globally.

To celebrate this moment, we’re sharing updates and new insights, as well as some highlights from this trip.

A Year on Themes: Updates and New Insights

• A few hours ago, Mark Zuckerberg announced that Threads has over 175 million monthly actives!
• Globally, over 50 million topic tags have been created in Topics to date.
• Globally, the top 5 emojis in Themes are: ❤, , ✨, and .
• In India, some of the most popular tags and topics on Topics are centered around film, TV and OTT content, celebrity chats and sports.
• People using Threads in India are more likely to mention another user and use a video in their posts compared to the global average.
• To celebrate the occasion, we will be hiding some surprises in the app. The first one is already live!

Highlights from Community in India

Community for you and me – Connecting with others is the most important part of social media, and many people at Threads believe the app helps build strong communities and fosters friendly conversations. Thread Tags, one of the first community features to launch, gives people the ability to tag a topic in a Threads post and better enables discovery and engagement with posts that interest them. Since the introduction of the feature, more than 50 million tags have been created to help bring communities together. In India, some of the most popular tags and topics center around:

• Movie, OTT and TV content – from #GunturKaaram and #Kalki2898AD, to #HouseofDragon and #KotaFactoryS3, and from Shark Tank India to Indian Idol 14.
• Related celebrity chats – from #BTS11thAnniversary and #AditiRaoHydari, to Darshan Toogudeepa and Margot Robbie.
• SPORTS – from cricket (#T20WorldCup, #IPLPlayoffs and #WPL2024), to football (#Euro2024, #Messi and Sunil Chhetri) and others like tennis (#CarlosAlcaraz).

Beaten with crickets – Cricket has reigned in the Threads in India, with players from the current Indian team like Rishabh Pants AND Ravindra Jadejafor ex-cricketers like Akash Chopra AND Suresh Rainaexperts like Ridhima Pathak and international cricketers like AB de Villiers share their passion for the game. The T20 Cricket World Cup, IPL and Women’s Premier League 2024 have been some of the moments that have sparked cricket conversations on Threads this year. Over 200 creators shared updates about the completed IPL season in Threads.

Let’s video this. Threads is primarily used for text-based creation, but many people are supplementing their posts with media. In fact, people using Threads in India are more likely to mention another user and use a video in their posts compared to the global average. Photos are also one of the most used features in the app, with one in four Thread posts including at least one. With the introduction of an in-app camera and the growing Photography Threads community, photos have become a popular way to enhance early text posts.

Topic Content Creators – Threads has given creators a new space to start growing their platforms as influencers. We’ve seen creators use Threads to post about a different area or niche of interest. For example, the creator @tarini_shah , who shares her hot thoughts on all things fashion. We have seen others Creator use Threads as a “journal” of sorts, as well as such as @shrayraitiwari who are making memes on their way to Threads.

We’re proud of the work we’ve done to make Threads the best place for public text-based sharing. As we look forward to the next year of Threads, we’re excited to make the app even better for following and discussing your interests in real time, and we’re investing in more features that make people feel more comfortable sharing their thoughts and ideas on the app — because everyone has something interesting and valuable to say.